Our client

BUT is a French retail store chain specializing in home furnishings, including furniture, large and small appliances, and consumer electronics.

The Challenge

Faced with strong competition, BUT estimated that its e-reputation was causing up to a 10% loss in foot traffic to its retail stores. Convinced that the customer's voice could help improve its reputation, BUT implemented the AlloReview solution in all of its stores in Burgundy and Normandy (30 stores out of a total of 300) to collect customer experiences via voice and boost the sharing of positive reviews on Google.

Discover the AlloReview solution >

Actions

Customer listening

Thanks to QR codes placed in the retail stores, customers can freely express themselves via AlloReview using their voice. The customer's voice is analyzed in real-time by the AlloIntelligence AI to provide an appropriate response to the customer's feedback and personalize their post-feedback journey.

• Real-time solutions for negative feedback
• Personalization of the journey based on customer satisfaction and feedback

Sharing positive reviews online

When a customer expresses a positive experience, they are identified by our AI, and a journey that encourages sharing their review on Google Review is offered to them in real-time. For customers who have had a negative experience, the AI proposes a solution to the problem encountered before offering them the opportunity to share their review on Google. Thanks to AlloReview, BUT has managed to increase the number of reviews left by its promoters by 70%.

‍